How Cybersecurity Affects SEO

In today’s digital world, SEO is now as important as any work performed by sales or engineering departments.

Almost all of today’s companies have onsite SEO interns, or a remote SEO team assembled within their permanent staff. That’s because the higher you rank in Google, the more chances your products, services and ‘content’ will be discovered by visitors. With discovery comes traffic, and with traffic often comes new customers and sales.

Some companies have big SEO teams that take care of all involved SEO responsibilities such as keyword research, content strategy, link building, negative SEO, penalization analysis and recovery.

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But even while digital companies prioritize their investment in SEO, they tend to lose sight of something really important: cybersecurity.

In this article, we’ll explore how cybersecurity affects SEO, and why the digital security of your website, apps, and servers should be always part of your business plan.

What happens when you get hacked?

There are a lot of scenarios where you may be affected by a security breach. Some include hacking the database you’re using, others the DNS and HTTP servers, and others involve direct root compromise over SSH.

In all these types of hacks, your corporate website may be directly hit. That means crackers can:

• Redirect your traffic to 3rd party servers
• Cause massive 404 errors across your website
• Generate internal server errors (known as error 50X)
• Infect your website with malicious code, spreading infections to all your visitors
• Cause a data breach, compromising credit cards and sensitive personal information from your customers
• Setup phishing domains or perform a subdomain takeover attack in order to trick visitors

Something to keep in mind: not only can hacks be performed against apps, services and servers, they can also target domain names. The most common attack against domains is ‘domain hijacking’, which basically…